Invest in the
Human Factor

Professional sales and customer service training
to help your team perform at their best

Where Our Expertise Shines

Where Our Expertise Shines

Hospitality
Training

Equipment
Training

Client Centered
Sales

Service
Training

Casino
Training

Spa
Training

Call Centre
Training

Customer
Experience
Training

FEATURED PROGRAM

Client-Centered Sales™

The key to more sales is a smarter salesforce. This course teaches your team how to center your customers and is guaranteed to boost your conversion rates.

Canada’s Biggest Brands Trust Our Process

Measure Customer Service with Mystery Calls

Curious about the service your team provides over the phone?

Schedule three FREE mystery calls for honest, complimentary feedback about their performance.

Yes, I Want Free Calls!

Building Better Teams Since 2008

Canada’s premier business and training solutions experts

At Signature Canada, we help your team excel by leveraging our combined decades of industry experience paired with our proven training expertise and unique reinforcement model.

When you unlock your potential to meet your customers’ needs, there’s no limit to what you can achieve!

Learn More About Us

- Participant of Improving Clarity in Communications from ESDC Canada

“The training was relevant, well-paced, extremely practical and the trainer was phenomenal at keeping us engaged and knowing our business to make sure the material was relevant.”

- Participant of Improving Clarity in Communications from ESDC Canada

“This is most likely the best trainer I have had in my working career. Informative, calm, well-paced. I especially like how the trainer balanced the new people at our company with the more experienced workers. This has allowed me to pull knowledge from two sources rather than one.”

- Participant of Cooper Rentals Customer Service Training

“This training reinforces many good practices and will help the Cooper team be consistent when taking calls across the country leading to more revenue.”

- Participant of Customer Excellence Training, Toromont CAT

“The training was very interactive and inclusive. It was very informative and gave me many things to think about and adapt to.”

- Participant of Customer Excellence Refresher Training

"The trainers are very friendly and keep the sessions educational and interactive. They are a great resource to sharpen our skills.”

- Participant of Customer Excellence Refresher Training

"The information covered during the training was very applicable and "hands-on" for us to utilize immediately. I appreciated that the content was catered to our everyday phone calls.”

- Participant of Customer Excellence Refresher Training

These are great refreshers on helping customers with their needs and making them feel comfortable knowing they are getting the best experience.”

- Participant of Customer Excellence Refresher Training

I always leave a refresher session with several nuggets of information to improve my day-to-day interactions with customers.”

- Participant of Customer Excellence Refresher Training

The training is great. A focused session on a particular topic, everyone is involved. To the point and covers a lot of information in the time allotted.”

- Jay Caucci, Sales Rep, Wesgroup Equipment

I really appreciate the time that the trainer put into the course. He did a very good job at presenting and keeping it engaging for everyone. Learning is always a key fundamental to success and sometimes going back to the basics is what we need. My phone call approach has been top notch since and I am excited to apply some of the good tips I learned.

What Sets Us Apart

We’ve developed a unique methodology to help your team get where they need to go and stay there.

Assessment and Design

We take the time to dive deep into your business and tailor our training to your individual obstacles

Training Programs

We create an engaging and interactive program that focuses on your unique challenges to help you overcome them

Measurement and Reinforcement

We don’t just follow up, we follow through to make sure your team masters the skills they’ve learned

See Our Complete Proven Process

Explore Our Most Popular Courses

Coaching for Performance™

Coaching for Performance™

This program, designed for managers, emphasizes the importance of their role in employee development and offers tangible tools to be a leader who Coaches for Performance.

Transient Edge

Transient Edge

In this program, which can be anywhere from one to four days, Signature teaches guest service representatives a Magic Formula for handling reservation inquiries, improving guest experiences and selling more rooms.

Equipment Edge

Equipment Edge

In just over two years, this comprehensive, enterprise-wide
program will teach participants strategies and techniques for
promoting customer loyalty, which is the key to increasing revenue.

Our latest insights

Online Training: How to Have Engaged Participants?

Human contact is at the heart of every customer service interaction. Here are four important steps to successfully complete online training while keeping the human contact.

Online Training: How to Have Engaged Participants?