Here's an interesting conversation starter: Scent marketing! It's definitely in the air in hotels, as a fantastic way to offer a unique customer experience. Some spread the scent of Italian figs with notes of jasmine and sandalwood throughout their establishment. Others go for a "white suede" fragrance. Many even sell their signature scent. It seems like a great way to reinforce loyalty, doesn't it? We really enjoyed this article on Argophilia's Travel News website.
In this article, Julie Charbonneau explains how, as a client, she was asked the wrong question. A recent study shows that more than 60% of customers are willing to pay more to have their expectations of quality met. Click here for the full article: What is your budget?
Here's an inspiring African proverb: If you want to go quickly, go alone. If you want to go far, go together. In his article What is a team?, Francis Prézeau describes how helping fellow workers perform their job makes for a strong team.