Counter Parts Training

Counter staff have the power to help you eclipse sales goals but only if they know how to tap into it.


Our proprietary training program, AfterMarket Edge, is specially designed to help employees make more sales more often.

Training Program Description


In just one day, on-site or by telephone, 2 to 20 participants will be trained using Signature's renowned Magic Formula.


Who Should Attend?


Anyone responsible for converting incoming calls or in-person inquiries to rentals or sales, including:


  • Counter staff

  • Support personnel

  • Receptionists

  • Field service technicians

  • Managers

Service Modules included in this program

Increase customer retention rates and overall customer satisfaction with these targeted training modules specifically designed for service techs, delivery drivers and parts personnel.


  • Legendary Service at the Job Site: Put the customer first - on their turf or yours.

  • Tuning Up Your Sales Skills: Communicate customer value in a way that makes more sales.

  • Conducting Proactive Outbound Calls: Generate additional sales through effective calling and persuasive voicemail.

  • Leadership Training for Managers: Develop a branch that's known and appreciated for delivering exceptional service.

Learning Objectives


Through a variety of fun and effective techniques, including making real-time calls to the competition, counter staff will learn how to:


  • Establish customer rapport

  • Identify, meet and exceed customer needs

  • Close the sale naturally and professionally


Consistent selling becomes a whole lot easier with our training solutions for equipment and trucking. You'll revolutionise the way your entire organisation interacts with customers when you motivate employees to exceed customer needs.


AfterMarket Edge is specially designed to change employee behaviour and create lasting improvement, so your employees will also practice their new skills through our post-training coaching and reinforcement.


to download our


Training Product Card

Ready for Results


Improving customer experiences and selling related items will happen more frequently and more profitably when your employees are handling parts inquiries after being trained the Signature way.