Sales Training

Arm your team with the tools they need to develop and execute sales plans that get results.


By using a non-manipulative, client-centered approach, your sales team can sell with confidence, converting more incoming sales inquiries and making better sales calls every week, thus driving incremental revenues. As a leader in sales and customer service training in Canada, we deliver a high-energy, interactive session filled with role-plays and best practices that will help anyone responsible for closing a sale!

Training Program Description​


This two-day training session teaches associates a simple formula for better selling that is guaranteed to increase conversion rates and revenues by building transactional and relationship selling skills.


Who Should Attend?

Anyone remotely involved with sales within the company:

  • Vice Presidents of Sales

  • Directors of Sales

  • Sales Managers

  • Business Development Managers

  • Regional Managers

  • Account Managers

  • Sales Representatives

  • Inside/Outside Sales Teams

  • Field Sales Representatives

  • Counter Sales Representatives

Learning Objectives


Through a variety of techniques, including role-playing, employees will learn: 


  • How to approach clients by taking and making sales calls

  • Techniques used to receive information from clients

  • How to assess if the client is the “right match” for your company

  • How to present benefits by fulfilling both emotional and logical needs

  • How to shift conversations to avoid presenting rates too soon in the sales process

  • How to verify information to ensure understanding and advance the sale

  • How to respond to clients’ objections

  • How to gain commitment from clients to advance the sale


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Training Product Card

Results to Expect


By giving associates turnkey techniques that improve the quality of their sales efforts, they will achieve sales goals and have the confidence to deliver the type of client experience that boosts profits.