Learning Objectives
What to Expect?

Construction Equipment and Rentals!

On-the-Job Service


Put the customer first - wherever they are. Managing any situation while still delivering exceptional service can happen when you train employees the Signature way.


Equipment Edge is a unique training program that demonstrates the why and the how of providing legendary service while behind the counter or at the customer's job site.

Equipment Training


Three to 20 participants will spend a fun-filled, yet training-intensive eight hours together, learning the skills and tools necessary to help you differentiate your dealership.


Who Should Attend?

Anyone responsible for converting incoming calls or in-person inquiries to rentals or sales, including:

  • Counter staff

  • Support personnel

  • Receptionists

  • Field service technicians

  • Managers

Learning Objectives


Using activity-based learning exercises and Signature's proprietary Magic Formula, parts and service employees, field service technicians, and even receptionists will learn how to:

  • Determine standards that help define exceptional service

  • Recognize service and sales opportunities

  • Consistently exceed customer expectations

  • Take ownership of a situation

  • Diffuse potentially confrontational situations by adjusting to a customer's personality


And because Equipment Edge is specially designed to change employee behaviour and create lasting improvement, employees will also practice their new skills through post-training coaching and reinforcement.


Download our

Equipment Edge

Training Product Card



Service Modules included in this program

Increase customer retention rates and overall customer satisfaction with these targeted training modules specifically designed for service techs, delivery drivers and parts personnel.


  • Legendary Service at the Job Site: Put the customer first - on their turf or yours.

  • Tuning Up Your Sales Skills: Communicate customer value in a way that makes more sales.

  • Conducting Proactive Outbound Calls: Generate additional sales through effective calling and persuasive voicemail.

  • Leadership Training for Managers: Develop a branch that's known and appreciated for delivering exceptional service.

Ready for Results

Our clients typically convert multiple transactions per day, every month, all year long. Contact us to find out how Equipment Edge can boost revenue potential.


Want to know more?

We drive performance enhancements for some of the world’s best:


  • Mack Trucks, Inc.

  • Volvo North America