13 customer-tested approaches to manage complaints

Did you know that only 4% of customers will complain to somebody that can actually help them? They will often complain to others - colleagues, family, friends and your business competitors - before they complain to you. With today’s social media reaches, and the competition out there, a complaint that is not handled quickly and to the guest’s satisfaction could be detrimental to your business. Click here for the full version of Signature's article by Alethea Porter for our partner Hotelleriejobs: Legendary Approaches to Managing Complaints.

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