Thinking outside... the room
We like to see what cool ideas our clients come up with! Here's a great example on how to demonstrate to your customers that you truly have their wellbeing at heart. (What better topic on this Valentine's Day!)
On the home page of our new client Alt Ottawa, visitors are invited to get "outside of their room". The hotel could have simply listed the amenities like everyone else but instead, they chose to use an expression that speaks personally to the client, referring indirectly to the emotion of loneliness and boredom that often comes with staying in hotels for business.
Further down the page, they claim that they care about their client's "whole family", recognizing the integral part beloved pets play in family life. Once again, they find a clever way to get personal.