The power of "Show & Tell"

Don't underestimate the curiosity of your customers. Why do you think programs like How it's made are so popular?

Every business should offer ‘backstage’ tours or service samples in an effort to expose prospects to their product or service. You don't think it applies to your business? Think of the things that would provide ‘gee whiz’ moments to visitors or users if they were shown how it's made. Our colleague Julie Charbonneau has a lot to say about this in her recent article for our partner Hôtelleriejobs: Seeing is believing. Check this out! You might find a few ideas that could apply to your enterprise.

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