People hate being sold to. Let's stop it!
From the get-go, at her first job as a student in a donut shop, our colleague Julie Charbonneau learned a very valuable lesson: People don't buy donuts for the sole reason that they are hungry.
The same goes for everyone buying something. It is a sales person's job to find the other reasons beyond the obvious motivating the decision to buy. See how she does it in this article she wrote for our partner HôtellerieJOBS: Stop Selling, Help your Client Buy.