Here's an interesting conversation starter: Scent marketing! It's definitely in the air in hotels, as a fantastic way to offer a unique customer experience. Some spread the scent of Italian figs with notes of jasmine and sandalwood throughout their establishment. Others go for a "white suede" fragrance. Many even sell their signature scent. It seems like a great way to reinforce loyalty, doesn't it? We really enjoyed this article on Argophilia's Travel News website.