Why are they calling?

"I’m ready to plan my next trip, are you ready to sell me my dream experience at your property?", asks Julie Charbonneau in her article The luxury traveller. The luxury buyer is smart, has done research online and has either made a selection or narrowed down the field. He is in the pre-travel excitement zone. At this stage, he could easily book online. If he chooses to call, chances are it is to verify that you will deliver the unforgettable experience he has in mind. That one call can make it or break it.

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