How are you treating your core group of customers?
January 29, 2018
A successful company typically sees 80 percent of its business come from 20 percent of its customers. Add to this the fact that the cost of attracting new customers is significantly more than that of maintaining a relationship with existing ones, and you have a powerful incentive to keep that core group of customers happy. More about this in Alethea Porter's article Wanted, loyal customer base.