You've got to see it through their eyes!

Nowadays, the most exciting opportunity for growth is customer experience. Studies reveal that it is more impactful than trendy topics such as content marketing, social media and mobile marketing. What is customer experience? It is your customers' perception of how they are treated. Your customers must like you and trust you, and Francis Prézeau has a few tips for you in his article: Opportunities to grow your business.

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