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Where the price becomes secondary

February 12, 2018

Julie Charbonneau recently attended the Hotel Association of Canada's National Conference under the theme The future is now and do you want to know what was the emerging common thread she noticed from each of the conferences? Value creation! The art of distinguishing your property from the competition by articulating value in the eyes of your guests so well that the price becomes secondary. Learn more in her article: Creating value

 

 

 

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