More on kindness and customer service

We talked about kindness and customer service in our article Do you like surprises?, and it made us wonder what other marketers have to say about kindness and surprises. Check out this fantastic article by Shopify: Six ways to surprise and delight your customers. It might give you a couple of good ideas!

Here's one of the great examples found in the article: Ritz-Carlton employees are trained to anticipate the unexpressed wishes of their guests. During one stay the receptionist called a client and said, “We see that you are scheduled to leave very early tomorrow. Can we leave a pot of fresh, hot coffee outside your door?”

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